December 9th, 2020
December 10th, 2020
December 9th, 2020
Opening Ceremony
| Time | Session Title | Speaker | Language |
| 10:00 – 11:19 | Opening Ceremony | Dr. Juan Manuel Carreras López | Spanish |
| Gobernador Constitucional del Estado de San Luis Potosí | |||
| Arq. José Manuel López Campos | |||
| Presidente de la Confederación de Cámaras Nacionales de Comercio, Servicios y Turismo | |||
| Lic. Juan Carlos Rivera Castellanos | |||
| Secretario de Turismo de Oaxaca y Presidente de la Asociación de Secretarios de Turismo (ASETUR) | |||
| Lic. Miguel Torruco Marqués | |||
| Secretario de Turismo del Gobierno de México | |||
| Excmo. Sr. Christopher Landau | |||
| Embajador de los Estados Unidos de América en México | |||
| Lic. Andrés Manuel López Obrador | |||
| Presidente de los Estados Unidos Mexicanos | |||
| Lic. Arturo Esper Sulaimán | |||
| Secretario de Turismo de San Luis Potosí |
December 9th, 2020
| Time | Session Title | Speaker | Language |
| 11:30 – 12:00 | Tourism sectoral programs | José Armando García Nuño | Spanish |
| Planning General Director SECTUR | |||
| 12:15 – 13:00 | María Lucía Villalba Gómez | Spanish | |
| Vice President of Planning and Projects of the National Tourism Fund of Colombia (FONTUR) | |||
| Panel discussion: Best practices for public management of Pueblos Mágicos | María Eulalia Mora | ||
| Colombia (Pueblos Patrimonio) | Undersecretary for Tourism Development of the Ministry of Tourism of Ecuador | ||
| Ecuador (Pueblos Mágicos) | Igor Fidel Rojí López | ||
| Mexico (Pueblos Mágicos) | President of Red Nacional de Alcaldes de Pueblos Mágicos Mexico | ||
| Moderator: Alejandro Aguilera Gómez | |||
| Head of Unit for International Affairs and Cooperation. SECTUR | |||
| 13:15 – 14:00 | Conference: San Luis Potosí, a surrealistic and magical destination | Arturo Esper Sulaimán | Spanish |
| Conversation with Tourism Secretaries of the | San Luis Potosí Secretary of Tourism | ||
| Central-West Pact for Tourism | Humberto Javier Montero de Alba | ||
| Aguascalientes Secretary of Tourism | |||
| Juan José Álvarez Brunel | |||
| Guanajuato Secretary of Tourism | |||
| Germán Ernesto Kotsiras Ralis Cumplido | |||
| Jalisco Secretary of Tourism | |||
| Hugo Burgos García | |||
| Queretaro Secretary of Tourism | |||
| Eduardo Yarto Aponte | |||
| Zacatecas Secretary of Tourism | |||
| 14:00 – 15:00 | Break | ||
| 15:00 – 16:00 | Workshop: Funding sources, investment and supply for Pueblos Mágicos Tourism Businesses | Norma Angélica López | Spanish |
| Fondo Nacional de Fomento al Turismo (FONATUR) | |||
| Enrique Soto | |||
| Fideicomisos Instituidos en Relación con la Agricultura (FIRA) | |||
| Francisco Javier Serrano Hernández | |||
| Financiera Nacional de Desarrollo Agropecuario, Rural, Forestal y Pesquero (FND) | |||
| Martín Maisterra Vaca | |||
| Bancomext-NAFIN | |||
| Moderator: Mauricio Aarón Reyna Guerrero | |||
| Tourism Product Innovation General Director SECTUR | |||
| 16:15 – 17:00 | National Strategy of Pueblos Mágicos | Mario Alberto González Sánchez | Spanish |
| Destination Management General Director SECTUR | |||
